The News Review:
- Podcasters Unite to Figure ut a Role for Ads
- Science Weekly podcast: Jim al-Khalili on atoms matter and heavy…
- It’s a Wacky Wacky Disney Podcast
Podcasters Unite to Figure ut a Role for Ads
New York Times – Jul 23, 2007
Confusion has reigned on the business side of podcasts too. Few consumers will pay to receive podcasts audio files that exist on the Web and can be automatically sent to a person’s computer. Advertising the other potential revenue source for producers and publishers does not work when marketers have no way of tracking how many times their advertisements are being heard or swapping out old advertisements once they have run their course. Industry executives say they have closed in on a solution in recent months which means that consumers may have a much wider array of free audio (and video) content coming to them if they can stand a little advertising to go along with it… Confusion has reigned on the business side of podcasts too. Few consumers will pay to receive podcasts audio files that exist on the Web and can be automatically sent to a person’s computer. Advertising the other potential revenue source for producers and publishers does not work when marketers have no way of tracking how many times their advertisements are being heard or swapping out old advertisements once they have run their course. Industry executives say they have closed in on a solution in recent months which means that consumers may have a much wider array of free audio (and video) content coming to them if they can stand a little advertising to go along with it. The effort is a multifront initiative starting with improvements in technology.
Science Weekly podcast: Jim al-Khalili on atoms matter and heavy…
guardian.co.uk – Jul 23, 2007
uk”; Science Weekly podcast: Jim al-Khalili on atoms matter and heavy elements |Science |guardian. Plus the philosopher Dan Dennet explains theories of consciousness.
It’s a Wacky Wacky Disney Podcast
Magical Mountain – Jul 23, 2007
"It’s time again for another summer edition of the Magical Definition Disney Podcast. n this weeks show Nathan returns from California to discuss some.